WikiOOH provides market online OOH platform in Viet Nam, helping businesses simplify the search process, reducing the time and cost of buying outdoor billboards.
According to TNS, an estimated 80% of Vietnamese people spend many hours traveling on the road. Therefore, the opportunity to access outdoor advertising forms is huge. According to Mindshare’s statistics, along with online advertising, outdoor advertising (OOH) has always grown continuously while other advertising industries such as TV, radio, and newspapers have declined globally. In Vietnam, Compass Tech report, outdoor advertising sales in 2019 is estimated at over $300.000.000 per year.
However, today, many company agency when planning outdoor advertising are usually based on internal statistics and experience, with very limited and unverified data on the effectiveness of interactive advertising positions. At the same time depends heavily on the relationship, suggestions and experience of the board owner. Unexpected that 90% of billboard market share belongs to domestic enterprises, with different business methods and pricing, Vietnam’s stretching terrain also causes many obstacles for using OOH advertising services.
With the non-specialized ad scheduling department in the business way, planning OOH on a national scale with good prices is almost difficult. Especially for marketers who are familiar with the online environment. online advertising statistics. Up to now, there has not been any widely and publicly applied measurement methodology, which makes it difficult to determine the effectiveness and OOH advertising planning, although industry sales still grow yearly about 2-4% in Vietnam.
After 2 years of development with OOH experts over 15 years of experience, Compass Tech announced to Vietnam Advertising market online OOH platform in Viet Nam – WikiOOH with a big step for the development of a very traditional industry like outdoor advertising. And for the first time, customers will experience a smart outdoor advertising service with full tools for searching, negotiating, buying and selling convenient.
“Our goal is to become a Booking.com or Grab for the Outdoor Advertising market in Vietnam and expand to SEA market.” – Mr. Nguyen Kim Qui – WikiOOH Product Director said.
How can WikiOOH help you to buy OOH ads smarter way?
With the desire to minimize the obstacles facing the outdoor advertising industry in Vietnam, WikiOOH help provide large data sources with the most complete and transparent information to customers. Thereby helping businesses can simplify the search process, shorten the time and cost of buying tables smartly:
- Sitting at home can still access data thousands of large table positions nationwide including 3D street view, video of the location.
- Compare advertising cost based on cost per square (CPS), cost per view to choose the best location
• Many discount programs are only available from the system.
With a large database connecting more than 50 prestigious billboard owners nationwide, WikiOOH is proud to be a pioneer in the large billboard system in Vietnam with over 2,000 large boards, LCD and DOOH spread across 40 provinces across the country with detail information including price and status of the ad position is updated regularly to help optimize the OOH plan.
Automation and smart OOH purchasing
With WikiOOH, buying, comparing, selecting billboard by region – the location is no longer far away. With the function of integrating “digital data” records on the map, customers will easily search for billboard by region, path, location features … Each billboard has been approved by WikiOOH’s experts that will check and verify information including papers of the ads site.
Search and optimize outdoor advertising plan
WikiOOH will advise customers of the optimal billboard position according to the price on the area, the cost per view, the optimal price for your time. At the same time, it help customers avoid mistakes, implementation plans if customers do not have much experience. In addition, WikiOOH also integrates measurement data from Compass Tech, allowing customers to refer to Compass Tech’s measurement indicators to optimize their plans.
Negotiate on online transactions:
WikiOOH’s Online negotiation tool will help customers negotiate directly on prices, purchase duration, board time … This is a unique feature, allowing for the first time flexible price negotiation and transparent negotiation information. The information in the negotiation process will also be presented in the purchase contract later.
Great April deals
Only in April, for first booking on WikiOOH, brands can get discount on the system with a public cost of only 3%, which saves up to 5-10% compared to when buying ads directly without support of WikiOOH.
For more details, please visit our website: https://ooh.com.vn/